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ashutoshpandey.dev
Available for enterprise, CMS, and performance engineering

WordPress and frontend builds that perform at enterprise scale.

WordPress and frontend developer with 6+ years building websites that perform — fast, easy for clients to manage, and solid at enterprise scale. Worked across oil & gas, education, beauty, food & beverage, and e-commerce.

20+
Sites shipped
40%
Speed gains
60%
CMS Update Cut
Enterprise delivery
End-to-End Client Portfolio
Solo Full-Lifecycle

Cairn India

Enterprise oil & gas multi-department CMS

CI
WordPress / PHP / MySQL

Dalmia Bharat & Sugar

25+ page corporate portal & SEO taxonomy

DB
WordPress / Custom CSS / ACF

Spawake India

60% cut in campaign update time via ACF

SI
ACF / Gutenberg / Web Vitals

Aquaponics In India

Course-selling platform with monetization

AI
WordPress / WooCommerce
Core Metric
40% speed gain (GTmetrix)
CMS Workflow
8+ hrs/wk saved per client
Proven Results

Quantified Wins & Impact.

Verifiable outcomes from 6+ years of custom WordPress and frontend engineering for enterprise conglomerates, e-commerce storefronts, and brand platforms.

Enterprise Scale Cairn India & Dalmia
Enterprise Credentials

Multi-Conglomerate Scale

One of very few independent developers with multi-conglomerate enterprise credentials (Cairn India, Dalmia Bharat Group), delivering multi-department CMS platforms with strict brand governance.

Core Web Vitals 10+ Projects Optimized
Up to 40% Speed Reduction

Performance & Web Vitals

Achieved up to 40% page load speed reduction across 10+ production sites via systematic audits (lazy loading, CDN, asset minification, image compression) — consistently green Core Web Vitals via GTmetrix/Lighthouse.

CMS Architecture ~8+ Hrs/Wk Saved
60% Update Time Cut

Client Content Self-Management

Engineered custom ACF field groups, post types, and taxonomies for non-technical teams (Spawake India, Dalmia Sugar), cutting content update times by 60% and saving ~8+ hours/week per client.

End-to-End Delivery Full Agency Output
20+ Sites Shipped

Solo Full-Lifecycle Delivery

Sole developer managing client relationships, scope, and end-to-end execution across 20+ websites — handling requirements, UX wireframes, frontend code, CMS architecture, speed tuning, and edge deployment.

Core Competencies

Technical Stack & Capabilities.

A comprehensive stack spanning custom WordPress architecture, frontend engineering, speed tuning, technical SEO, and cloud DevOps.

Frontend Engineering

H5

HTML5 & CSS3

6+ years

Semantic HTML5 structure & modern CSS

JS

JavaScript

6+ years

Vanilla JS, ES6+, & DOM manipulation

SC

SASS / SCSS

5 years

CSS pre-processing, mixins, & modular styles

JQ

jQuery

6+ years

Interactive scripting & legacy UI support

BS

Bootstrap

5 years

Grid layouts & responsive component design

UI

Responsive UI

6+ years

Mobile-first layouts & cross-browser tuning

WordPress Architecture

WP

Custom Theme Dev

6+ years

Bespoke PHP themes from scratch

PH

PHP & MySQL

6+ years

Server-side logic & database queries

AC

ACF & Taxonomies

6+ years

Custom fields, post types, & client CMS

AP

REST API & Plugins

5 years

Custom plugin dev & REST endpoints

CLI

WP CLI

5 years

Command-line administration & automation

GE

Gutenberg & Elementor

5 years

Block building & custom editor field sets

E-Commerce Solutions

SH

Shopify / Liquid

4 years

Custom Liquid theme development & setups

WC

WooCommerce

5 years

Self-hosted store setup, plugins, & themes

CO

Checkout Optimization

5 years

Reducing cart abandonment & friction

PG

Payment Gateways

5 years

Stripe, Razorpay, & gateway integrations

Performance & Cloud

CW

Core Web Vitals

5 years

LCP, FID/INP, and CLS performance tuning

LH

GTmetrix & Lighthouse

5 years

Speed audits & green scorecard reports

LZ

Lazy Loading & Minification

6+ years

Asset minification, compression, & deferral

CF

CDN & Cloudflare

5 years

Cloudflare DNS, SSL, caching, & edge rules

CP

cPanel / WHM & Migration

6+ years

Hosting admin, database & domain migration

SEO & Analytics

TS

Technical SEO

6+ years

Clean URL structure, sitemaps, & crawl efficiency

SD

Structured Data

5 years

Schema.org markup & rich snippet validation

GA

Google Analytics 4 (GA4)

5 years

Event tracking, funnel analytics, & reporting

SC

Google Search Console

5 years

Indexing, query inspection, & error resolution

RM

Yoast SEO & Rank Math

6+ years

WordPress SEO plugins & meta optimization

DevOps & Design Tools

GIT

Git & GitHub

6+ years

Version control & collaborative workflows

FIG

Figma

5 years

Design specs, wireframe analysis, & handoffs

PS

Photoshop

6+ years

Graphic slicing & web image optimization

Background

Experience & Education.

A proven record of solo full-lifecycle delivery, speed tuning, and building self-managing CMS architectures for enterprise clients.

Work Experience

Freelance WordPress & Frontend Developer

Independent / Self-Employed

Nov 2025 — Present
  • Providing independent full-lifecycle web engineering, custom theme architecture, and performance optimization for direct clients.
  • Delivering high-converting e-commerce storefronts, course monetization platforms, and custom CMS solutions tailored to business requirements.
  • Executing technical SEO, structured data implementations, and Core Web Vitals speed audits for production web properties.

WordPress & Frontend Developer

The Connect Hub, Jaipur

Oct 2019 — Oct 2025
  • Sole developer managing client relationships, scope, and end-to-end delivery across 20+ websites (requirements → wireframe → build → CMS architecture → deploy) — producing full agency-equivalent output.
  • Achieved up to 40% page load speed reduction across 10+ production sites (lazy loading, CDN, image compression, asset minification), consistently maintaining green Core Web Vitals via GTmetrix/Lighthouse.
  • Engineered ACF-powered CMS interfaces with custom post types and taxonomies, driving a 60% reduction in client content update time and saving ~8+ hours/week per client.
  • Architected enterprise portals, e-commerce storefronts, and course platforms across oil & gas (Cairn India), corporate conglomerates (Dalmia Bharat Group), F&B (Burger Singh), beauty (Spawake India), and education (Sona Devi College).

Education

M.Sc (Computer Science)

2017 — 2019

Maharishi University, Lucknow

B.Sc (Maths)

2013 — 2016

Lucknow University, Lucknow

Selected Work

Featured Projects.

Outcome-first engineering across enterprise conglomerates, e-commerce storefronts, course platforms, and custom CMS deployments.

Oil & Gas Enterprise
WordPressPHPMySQLCustom Theme Dev

Cairn India

Enterprise oil & gas company — multi-department CMS with strict brand governance, built for high traffic and frequent updates.

Corporate Conglomerate
WordPressCustom CSSACFStructured Taxonomy

Dalmia Bharat Group & Sugar

Two large corporate sites, SEO-friendly URL structures, scalable CMS, structured taxonomy (Dalmia Sugar alone: 25+ pages).

Beauty Brand Portal
WordPressGutenbergACFCore Web Vitals

Spawake India

CMS-driven brand site — 60% cut in campaign update time via ACF field groups mapped to brand design system.

eCommerce Store
Shopify LiquidCheckout OptimizationCSS3UX

Nuts Over Mutts

Shopify store — custom Liquid theme, checkout optimization, measurably reduced cart abandonment.

F&B Brand Portal
PHPJavaScriptBootstrapjQuery

Burger Singh

Full design-to-deployment lifecycle for nationally recognized F&B brand.

Course Platform
WordPressWooCommerceStructured TaxonomyContent Monetization

Aquaponics In India

Course-selling platform with content monetization, structured learning modules, and automated access control.

Education Portal
WordPressPHPCustom Post TypesResponsive UI

Sona Devi College

Educational site structured for content hierarchy, academic program workflows, and non-technical staff self-management.

Industrial Domain
WordPressPHPjQueryBootstrap

Intech

Industrial manufacturing site structured for clear content hierarchy, chemical spec tables, and self-management.

Connect

Get in touch.

Need a custom WordPress build, Shopify storefront, speed audit, or frontend implementation support? Send a message directly below.